GolfDesk.ai Privacy Policy

Effective Date: July 30, 2026

1. Introduction

Welcome to GolfDesk.ai. This Privacy Policy explains how GolfDesk.ai, Inc. ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you use our services. We are the data controller for the information processed in accordance with this policy.

This policy is an integral part of our Terms of Service. By using our services, you agree to the collection and use of information in accordance with this policy.

For any questions about this policy or our data practices, please contact us at robert@miltonsdesk.com.

2. Scope of This Policy

This Privacy Policy applies to personal information we collect through our web application at https://golfdesk.ai, any future mobile applications, and all related services, sales, marketing, or events (collectively, the "Services").

3. Information We Collect

We collect information that you provide directly to us, information we collect automatically when you use our Services, and information we may receive from other sources.

A. Information You Provide Directly

• Account Information: When you create an account, we collect your full name, email address, and phone number.
• Booking Information: When you book a tee time, we collect details related to the reservation, including your golf handicap, playing preferences, and booking history.
• Payment Information: To process reservations, we collect payment details, such as credit card numbers or other payment account information. This information is processed by our third-party payment processors.
• Communications: If you contact us directly for customer support or other inquiries, we may receive additional information about you, such as the contents of your message and any attachments.

B. Information We Collect Automatically

• Usage Data: We collect information about how you interact with our Services, such as the pages you view, the features you use, and the date and time of your access.
• Device Information: We collect information about the computer or mobile device you use to access our Services, including your IP address, hardware model, operating system, browser type, and unique device identifiers.
• Location Data: We may collect your general geographic location based on your IP address to provide relevant services and pricing.
• Cookies and Tracking Technologies: We use cookies and similar technologies to operate and analyze our Services. For more details, see the "Cookies and Tracking Technologies" section below.

4. How We Use Your Information

• To Provide and Manage Services: To create and manage your account, process your tee time reservations, and fulfill our contractual obligations to you.
• Payment Processing: To process payments and prevent fraudulent transactions.
• Communication: To send you transactional communications, such as booking confirmations, reminders, receipts, and important updates about our Services.
• Customer Support: To respond to your comments, questions, and requests and provide customer service.
• Personalization: To personalize your experience, such as suggesting relevant tee times or providing customized content.
• Security and Fraud Prevention: To monitor and analyze activity to prevent, detect, and investigate fraudulent or unauthorized activity and to protect our Services and users.
• Legal Compliance: To comply with applicable legal obligations, including tax and accounting requirements.

5. AI and Automated Decision-Making

GolfDesk.ai uses artificial intelligence and automated systems to enhance our Services. This section provides transparency about how these systems work.

How We Use AI

• Reservation Processing: Our AI processes reservation requests to find and secure available tee times efficiently.
• Tee Time Optimization: Our algorithms analyze historical booking patterns, course availability, and demand to optimize tee time scheduling and availability.
• Personalized Recommendations: We use AI to analyze your booking history and stated preferences to suggest tee times and golf courses that may interest you.
• Fraud Detection: Automated systems analyze transaction data to identify and flag potentially fraudulent activity.

Logic and Significance: The logic involved primarily relies on algorithms that process historical data and user-provided information to make predictions and decisions. For example, our recommendation engine analyzes factors like your past booking times, preferred courses, and handicap to suggest future bookings. The significance of this processing is to provide a faster, more efficient, and personalized booking experience.

Your Rights: Automated decision-making will not, in most cases, produce a legal or similarly significant effect on you. However, where required by applicable law (such as the GDPR), you have the right to request human intervention, express your point of view, and contest a decision made solely by automated means. To exercise this right, please contact us at robert@miltonsdesk.com.

6. Legal Basis for Processing (for EEA/UK Users)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we only process your personal data when we have a valid legal basis, including:

• Contractual Necessity: To perform our contract with you, such as creating your account and processing your reservations.
• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. This includes improving our Services, fraud prevention, and marketing.
• Consent: Where you have given us explicit consent to use your personal information for a specific purpose.
• Legal Obligation: To comply with a legal or regulatory obligation.

7. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities over time and across different websites. This helps us operate our Services, analyze usage, and improve your experience. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features of our Services.

8. Data Sharing and Sub-processors

We do not sell your personal information. We may share your information with third-party service providers (sub-processors) who perform services on our behalf. These categories include:

• Payment Processors: To securely handle payment information.
• Cloud Hosting Providers: To host our application and store data.
• Email Service Providers: To send transactional and marketing communications.
• Analytics Providers: To help us understand and improve our Services.

We have contracts in place with our sub-processors that require them to safeguard your data and only use it for the purposes we specify. A current list of our key sub-processors is available upon request by contacting robert@miltonsdesk.com.

9. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Account Data: We retain your account information for as long as your account is active or as needed to provide you with Services.
• Transaction Data: We retain information about your bookings and payments for the period required by tax and corporate law.
• AI Training Data: Data used to train our AI models is either anonymized or retained in accordance with our internal data handling policies designed to protect privacy.

10. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information.

A. Rights for Users in the EEA/UK (under GDPR)

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): You can request that we delete your personal data.
• Right to Restrict Processing: You can request that we limit the processing of your data.
• Right to Data Portability: You can request a copy of your data in a machine-readable format.
• Right to Object: You can object to our processing of your data for direct marketing or based on our legitimate interests.
• Rights related to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing.

B. Rights for Users in California (under CCPA/CPRA)

• Right to Know: You can request to know what personal information we have collected, used, and disclosed about you.
• Right to Delete: You can request the deletion of your personal information.
• Right to Opt-Out of Sale/Sharing: We do not "sell" or "share" (for cross-context behavioral advertising) your personal information as defined by the CCPA/CPRA.
• Right to Correct: You can request that we correct inaccurate personal information.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of your sensitive personal information to that which is necessary to perform the services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of these rights, please contact us at robert@miltonsdesk.com. We will verify your request and respond within the timeframes required by law.

11. International Data Transfers

Your information, including personal data, may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. Our primary data processing operations are in the United States.

For users in the EEA/UK, we ensure that transfers of personal data to a third country or an international organization are subject to appropriate safeguards, such as the European Commission's Standard Contractual Clauses (SCCs) or adequacy decisions.

12. Security

We implement and maintain appropriate technical and organizational security measures to protect the personal information we process. These measures include encryption of data in transit and at rest, access controls, and regular security audits. However, no electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

13. Children's Privacy

Our Services are not directed to individuals under the age of 16 (or 13 in certain jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information as soon as possible.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.

15. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at:

GolfDesk.ai, Inc.
Email: robert@miltonsdesk.com